Debut Column in The Optical Journal
Navigating True Sustainability in the Optical Industry: Beyond Greenwashing
When visiting optical stores, a common question arises: how can one distinguish a truly sustainable brand from one merely engaging in 'greenwashing'? A sustainable business achieves success without harming the planet or people. In an environmental context, sustainability means meeting current needs without compromising future generations, involving environmental protection, economic viability, and social well-being. True sustainable brands consider their entire product lifecycle, use eco-friendly materials, and obtain rigorous certifications. Conversely, greenwashing misleads consumers about a company's environmental efforts. Look for transparency, local manufacturing, minimal waste, and certifications to identify genuine sustainability. Remember, sustainability is an ongoing journey, and every conscious choice counts.
Look for transparency, local manufacturing, minimal waste, and certifications to identify genuine sustainability.
Written by Johanna Skans, 5 July 2024, for The Optical Journal