Social impact

  • Madagascar charity work in November 2022 and Kenya in November 2023 in partnership with Vision For All.
  • Dedicated a total of 200 volunteer hours, resulting in 2000 eye exams and the donation of 2000 pairs of spectacles.
  • In 2023, Skans contributed 9% of their revenue to support the 1% for the Planet initiative.

Advocating for Eyewear with Impact

Johanna Skans has contributed actively to the industry through articles in leading magazines, free webinars and workshops, and podcast appearances. In 2025, together with two fellow sustainability advocates, she co-founded the first responsible eyewear alliance — Frame The Future — with the mission to catalyze sustainable action across the eyewear industry.

TOGETHER WE CAN MAKE A DIFFERENCE